Squishable is a toy company that sells plushies online since 2007. They create plushies both from their team and the community as they also do monthly charity donations to non-profit organization that they believe aligns with their beliefs. This project was to rebrand an existing brand and given them a new logo that reflects their not only their mission statement but also brand personality.

Along with that, I created social media posts to increase their engagement for their Twitter/X account to make them stand out from the rest of their competition in the toy market.